Search engine optimization Wikipedia. Search engine optimization SEO is the process of affecting the online visibility of a website or a web page in a web search engines unpaid resultsoften referred to as natural, organic, or earned results. In general, the earlier or higher ranked on the search results page, and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search,2 news search, and industry specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. You have not yet voted on this site If you have already visited the site, please help us classify the good from the bad by voting on this site. I celebrate myself, and sing myself, And what I assume you shall assume, For every atom belonging to me as good belongs to you. I loafe and invite my soul. Working with headphones on usually means youd rather not be bothered, but sometimes it means youre just listening to something while you work. If you want to be. Penguin Quick Guides Business English Phrases Pdf' title='Penguin Quick Guides Business English Phrases Pdf' />Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2. 01. 5, mobile search had surpassed desktop search. In 2. Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. History. Latest breaking news, including politics, crime and celebrity. Find stories, updates and expert opinion. Just how likely does probably sound to you Redditor zonination asked users of the polling subreddit rsamplesize to assign percentage values to a range of. Webmasters and content providers began optimizing websites for search engines in the mid 1. Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a spider to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engines own server. C Sharp Multiple Windows Forms Programming on this page. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility in search engine results,6 creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2. Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona9 that SEO is a process involving manipulation of keywords and not a marketing service. Early versions of search algorithms relied on webmaster provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each pages content. Using meta data to index pages was found to be less than reliable, however, because the webmasters choice of keywords in the meta tag could potentially be an inaccurate representation of the sites actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. By 1. 99. 7, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings. By relying so much on factors such as keyword density which were exclusively within a webmasters control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Penguin Quick Guides Business English Phrases Pdf' title='Penguin Quick Guides Business English Phrases Pdf' />This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2. 00. 5, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics. Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2. 00. 5, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Googles Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the crawl rate, and track the web pages index status. Relationship with Google. In 1. 99. 8, two graduate students at Stanford University, Larry Page and Sergey Brin, developed Backrub, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, Page. Rank, is a function of the quantity and strength of inbound links. Page. Rank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher Page. Rank page is more likely to be reached by the random web surfer. Page and Brin founded Google in 1. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off page factors such as Page.